Mac has built a very catchy ad campaign around its “Mac” and “PC” characters. The most recent ad really hits home the idea that Apple and its customers understand, appreciate and value excellent care and support.
http://www.youtube.com/watch?v=yZoGwZ9yiM0
Does your credit union have financial geniuses that are easy to reach? If a member called your credit union, would they get the department they need on the first call? Or would they be stuck, like our friend “PC,” yelling that they don’t want to talk to tech support, they want information about a mortgage?
Make sure you are there for your members. Make it easy for your members to get the information and help they need on the first call, without relying on transfers. Make sure your call center drives loyalty and revenue by exceeding your members’ expectations when they call.
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